Australia Social Media Minimum Age Act 2024 (AU SMMA)
Australian law establishing a minimum age of 16 for social media access, with significant penalties for platforms that fail to enforce age verification.
Key Provisions
What AU SMMA requires
Minimum age of 16 for social media account creation and access
Platforms must implement age assurance measures to prevent under-16 access
No exemption for parental consent — under-16s banned regardless
Penalties up to AUD 49.5 million for systematic non-compliance
eSafety Commissioner responsible for enforcement and guidance
12-month implementation period following Royal Assent
Rule Categories Covered
Phosra enforcement categories for AU SMMA
Social Media Min Age
access controlEnforces minimum age requirements for social media platform access based on jurisdiction.
Age Gate
access controlEnforces age verification requirements and restricts access to age-inappropriate content or features.
Platforms Affected
Platforms covered by AU SMMA
MCP Enforcement
Enforce AU SMMA with a single API call
// Enforce AU SMMA compliance
tool: trigger_child_enforcement
input: {
child_id: "ch_emma_01",
law: "AU_SMMA",
rules: [
"social_media_min_age",
"age_gate"]
}
→ Facebook enforcement applied ✓
→ Instagram enforcement applied ✓
→ TikTok enforcement applied ✓
→ Snapchat enforcement applied ✓
Start building AU SMMA-compliant features today
Phosra handles the complexity of multi-platform compliance so you can focus on building great products for families.