Massachusetts, United StatesPassed Senate (2025)

Massachusetts S2619 (MA S2619)

Massachusetts bill targeting dark patterns and addictive design in platforms used by minors, with bans on targeted advertising to children.

Key Provisions

What MA S2619 requires

01

Bans targeted advertising directed at minors

02

Prohibits dark patterns designed to manipulate minors into providing data or engagement

03

Requires data minimization for minor user data

04

Platforms must disable addictive design features for minor accounts

05

AG enforcement authority with civil penalties

Rule Categories Covered

Phosra enforcement categories for MA S2619

Targeted Ad Block

advertising
targeted_ad_block

Blocks behavioral advertising, ad profiling, and retargeting for minor users across connected platforms.

Addictive Design Control

algorithmic
addictive_design_control

Disables autoplay, infinite scroll, notification streaks, and other compulsive-use design patterns.

Platforms Affected

Platforms covered by MA S2619

InstagramTikTokSnapchatYouTubeDiscord
Age: All minors

MCP Enforcement

Enforce MA S2619 with a single API call

mcp-enforcement
// Enforce MA S2619 compliance
tool: trigger_child_enforcement
input: {
  child_id: "ch_emma_01",
  law: "MA_S2619",
  rules: [
          "targeted_ad_block",
          "addictive_design_control"]
}

→ Instagram    enforcement applied     ✓
→ TikTok       enforcement applied     ✓
→ Snapchat     enforcement applied     ✓
→ YouTube      enforcement applied     ✓

Start building MA S2619-compliant features today

Phosra handles the complexity of multi-platform compliance so you can focus on building great products for families.